In Tips & Tricks, WizardCast
Brian Kwong Salesforce WizardMark Ross Salesforce Yoda

Busting Silos with Peter Coffee WizardCast

Episode 82

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As the cold days of November creep upon us and we fall slowly into the dreary days of winter, the WizardCast harkens back to warmer days. Days where the sun was hot, the leaves were green, and we sat down with the great Peter Coffee at MidWest Dreamin’

Peter Coffee is the VP of Strategic Research at salesforce.com. He always has some delightful perspectives and stories that make you stop and think. I always walk away from a discussion with Peter both feeling smarter and dumber. It’s a very unique experience.

This is part 3 of our conversation with Peter Coffee. The first episode, The Fellowship of Peter Coffee WizardCast Episode 76 we talked about Salesforce Admins being the Stewards of Change. In our second episode, Experience Design with Peter Coffee WizardCast 78 we talked about experience design. In our third and final episode from our discussion at MidWest Dreamin’ we are talking about Silo Busting.

Busting Silos with Peter Coffee

Silo Busting is an interesting – albeit violent – metaphor for breaking down the barriers at an organization. It’s about changing our perspective and how we think. Peter uses the example of a bookstore. Don’t ask: What should a bookstore do in an age of Amazon? Instead ask: In an age with Amazon, what should a bookstore be?

This changes your perspective and how we look at a problem by redefining the issue. Our jobs as Salesforce Admins and Developers are very much the same. As Peter Coffee says in this episode “Because they’re not trying to do it the way you used to do it with a new tool. They’re saying with this tool, this is the way to do it.” (16:45) Too often do we try to follow an old process using Salesforce instead of determining the best process because we’re using Salesforce.

Show Overview

0:00 Last Time on WizardCast
01:03 Introduction
02:03 Terrible Joke
02:40 New Artwork!
03:47 Peter Coffee on Silo Busting
22:30 Ferengi Rules of Acquisition one you have their money, you never give it back.
26:40 “Everyday you show up at work is a piece of performance art to some extent”
26:56 “This isn’t about not being authentic. It’s about uunderstanding what aspect of your authenticity you need to present that day.”
23:58 Boiler Room Art of the Cold Phone Call
34:40 “I never know what to think until people ask” Peter Coffee
35:10 Outro
37:10 Out-takes

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Books Peter Mentions

  1. Thriving on Chaos by Tom Peters

Quotes

  • “Because they’re not trying to do it the way you used to do it with a new tool. They’re saying with this tool, this is the way to do it.” 16:45
  • “Doing the old thing better at some point becomes doing the wrong thing and doing the wrong thing no matter how well you do it still is doing the wrong thing” 19:10
  • “All of to some extent, when we go into a room need to be conscious of who do people think is walking into the room” 26:22
  • “Everyday you show up at work is a piece of performance art to some extent” 26:40
  • “This isn’t about not being authentic. It’s about understanding what aspect of your authenticity you need to present that day.” 26:56

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